About Top Dog Content Marketing

Top Dog Content Marketing is a premier content marketing agency focused on long-form, B2B content marketing. Top Dog brings deep technical expertise and legendary writing skills to your content marketing strategy and projects. We believe that content marketing is not just an important strategy for your business, but one of the most important strategies available to B2B marketers today.

Here’s why.

In a B2B context, value propositions and differentiation are frequently complex and difficult to communicate. Products are often creating new categories. Customers don’t understand the product feature sets and can’t tell which products might solve their particular problems. Further, new technologies introduce a host of technical jargon, complicating communication even further.

All of this results in confused customers. And confused customers don’t buy anything. Instead, they sit on the side lines until they find a resource that can explain things to them in ways that they understand and thereby reduce the risk of making a bad purchase decision.

Great content marketing helps educate customers about the overall market. It compares and contrasts multiple ways of solving problems and allows the customer to focus on solutions that best optimize around their goals. It positions products, especially competitors products, into subcategories, helping customers understand the differences between products. It explains complex jargon. In the end, it becomes a valuable resource for customers by transforming something complex into something simple and understandable.

Most importantly, great content marketing helps build trust between customers and the brand providing the content. Confused customers turn into knowledgeable customers. And knowledgeable customers are either ready to buy or they know that they aren’t and will communicate more directly with you and tell you that, allowing you to focus time and resources on the ones that are.

Unfortunately, most content marketing is not great. Indeed, sometimes it’s downright awful. We’ve read jargon-filled pieces that are little more than product advertisements. We’ve seen low-value content front-ended with registration pages that result in customers asking themselves, “Why did I fall for it and give these guys my contact information?”

At Top Dog, we’re committed to delivering great content that helps eliminate confusion and builds trust in your products and brands. We’re skilled technologists who are also writers. Over the years, we’ve held senior marketing and technical roles. We have communicated complex value propositions to confused customers. We’ve worked at Fortune 100 giants with large, complex product lines and early stage startups struggling to introduce an initial product and create a new category. No other content marketing firm can match our depth of experience.

All of that depth means that no matter your technology or product, we can rapidly understand your value proposition and differentiation and then communicate that to your customers in ways that reduce complexity, help customers understand, and ultimately build the trust that you need to make the sale.

We have deep experience in:

Security
Networking
Cloud
DevOps
SaaS
IT management
IT automation
Software development
System-level hardware
Silicon
Servers and systems

We specialize in creating long-form content, including:

White papers
Brochures
Case studies
Contributed articles
Product comparisons
Technology and product explainers
Web pages
Blog posts
Thought leadership
Video scripts

Depending on the current status of your content marketing efforts, we can also help you with:

Content marketing strategy
Content marketing plan
Content marketing calendar
Content refreshes
Content audits