Should Content Be Gated?
One of the most important decisions a content marketer will make is whether to force a user to register before the user can access specific content. On one hand, we’d like to use out content to build trust with prospects and help accelerate them through the marketing and sales funnel. On the other hand, we’d like to establish a firm connection to these same prospects through a registration event so that so we can continue to speak to them throughout the buying process. What should content marketers do?
